Prolaz, the B2B FinTech company focused on transforming payment acceptance across Europe, has announced that Metro Bulgaria is the first merchant in Bulgaria to adopt Prolaz’s intelligent payment gateway. This milestone follows Prolaz’s recent expansion into the Bulgarian market and the addition of major local acquiring banks to its network.
Metro Bulgaria, a leading retailer in the country, is now benefiting from Prolaz’s PCI-DSS certified solution that intelligently routes transactions in real time. The partnership allows Metro to reduce processing fees, increase flexibility in payment acceptance, and achieve stronger unit economics while supporting more efficient operations at scale.
“We are proud to welcome Metro Bulgaria as our first merchant partner in the country” said Danail Petkov, Chief Financial Officer of Prolaz. “This collaboration reflects our commitment to helping leading retailers unlock savings potential and operational efficiencies through smarter payment infrastructure. It is an important first step in building long-term value for both merchants and acquiring banks in Bulgaria.”
The launch with Metro Bulgaria underscores Prolaz’s strategy of working with top-tier merchants and financial institutions to modernize the payment value chain. By leveraging direct connections to local acquirers, Prolaz provides a smarter, faster, and more profitable approach to multi-payment acceptance.
Prolaz plans to continue expanding its merchant partnerships in Bulgaria, helping retailers and banks take full advantage of its intelligent switching technology and direct local connectivity.
